The stationery and digital download market on Etsy has exploded in recent years with items such as printable planners, digital art, digital planners, and journal templates experiencing more popularity than ever. With so much competition, it’s hard to know how to stand out! That’s why using specialized search engine optimization (SEO) platforms can give your shop the competitive edge you’re looking for.

With technology quickly progressing, it’s now easy to find specialized tools that will optimize your Etsy shop, ultimately leading to more sales and higher profits. In this article, we’ll be doing an Etsy SEO platforms comparison by looking at the top features and capabilities of Etsy Hunt, Marmalead, and everbee.io, three leading tools for keyword research, Etsy listing optimization for stationery, rank tracking, and more. 

Whether you offer motivational planners or thoughtful planners, these platforms are designed to provide SEO for Etsy printables and downloads that may be hard to find elsewhere. Even better, it’s all packaged together neatly in a user-friendly platform. Implementing their recommendations can significantly boost your Etsy shop’s visibility and sales. If you’re ready to uplevel your business, this type of platform is exactly what you need! Let’s take a look at the best Etsy SEO tools!

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1. Etsy Hunt Review for Stationery & Digital Product Downloads

We’re starting strong with Etsy Hunt, a popular all-in-one SEO tool that helps with keyword research for stationery, finding high-volume and low-competition search terms, and tracking your rankings. This platform has wowed us with the amount of beneficial features it offers at affordable prices. It’s also perfect for beginners, so don’t feel discouraged if the terms “keyword research” or “rank tracking” sound intimidating.

Etsy Hunt’s Best Features

For those of you in the stationery and digital design niche, Etsy Hunt is tailored toward your specific business, providing you with trend insights that will boost sales for Etsy digital products. Sellers can analyze top digital product downloads SEO to identify the best stationery selling tips on Etsy by looking at styles, designs, and concepts. Some of its best features include the rankings it provides and the product research that outlines details before you jump into the creation process.

Pros & Cons of Etsy Hunt

With an easy-to-use interface and in-depth trend and keyword research, Etsy Hunt stands out as a great platform in which the pros outweigh the cons. Here are a few of the benefits that it provides:

• Product research that offers advice before you enter the creation process

• Shop ranking, Etsy reviews, and category and keyword analytics 

• Keyword and competition tracking (shows how many sales they’ve made, popular products, etc.)

• SEO tips and insights on views, sales, conversion rates, and listings

• Chrome plug-in with more information 

This platform offers a wide range of tools that can help your Etsy shop grow quickly. You just need to connect your shop and you’re good to go! 

Etsy Hunt is also very budget-friendly, making it perfect for small businesses. Their plans range from free (but with limitations) to $60 per month with multiple options in between. With the amount of in-depth research and information they offer for informed decision-making, it’s definitely worth it in our opinion. For any Etsy seller in the stationary and digital design niche seeking a competitive edge, this platform is a must-have. 

2. Marmalead for the Stationery & Digital World:

Next up we have Marmalead, a SEO research and analytic platform specially for Etsy businesses. Marmlalead offers competitive tools that allow you to track other shops to see what trends and keywords work best in the current market. For a budget-friendly per month price, it’s a solid choice for small businesses that are looking for an extra boost.

Marmalead’s Best Features

This platform enables researching keyword volume and demand associated with specific listings and products, allowing you to easily observe the market and keep up with the progression. Marmalead focuses more on analytic keyword research than Etsy Hunt does and even provides a ranking based on an A+, A, B+, B etc. scale. Another great feature is that it’ll provide insights on what you may be missing and where you can improve.

Pros & Cons of Marmalead

Marmalead is a great choice for those ready to take the next step in their business. While it  focuses on more digital format trends, including PDFs, printables, templates, etc, it’s still great for all types of Etsy businesses. Here are a few of the strongest pros of this platform:

• Identifies seasonal trends, perfect for stationery sales spikes

• In-depth analytic keyword research that can enhance store traffic

• Provides specific, quantifiable grades for each listing and product

• Offers feedback on missing tags/images

• Understands paper quality and types & focuses on digital format trends

While Marmalead has similar features to Etsy Hunt and even offers strengths in other areas, one con is the lack of a Chrome plug-in extension. Another con is that the platform only has one plan at $20 per month, which isn’t necessarily cheap, but it may help your business make the money back and more. You’re always welcome to try it out for a month, see what you think, and go from there.

Marmalead has been a platform that we at The Pink Ink® have relied on for a long time. It’s been a great investment, so we recommend it to other sellers. Overall, Marmalead is a great option for small business owners that are looking for help with marketing and how to optimize their shop. Give it a try and see what you think!

3. Everbee.io for Digital Downloads and Keyword Analytics

Last but not least, we have Everbee, a unique platform that takes a focused approach to optimizing Etsy listings for stationery sellers and digital download creators. Its niche-specific analytics provide the details needed to maximize SEO in these markets. This option is mainly a plug-in, which is great for consistent insights and integration. Let’s see what else everbee offers for Etsy sellers like yourself.

Everbee’s Best Features

Some of everbee’s stand-out characteristics are the keyword rankings and analytics for specific digital product trends on Etsy such as planners, journals, templates, and digital arts. Sellers can benchmark their performance and identify opportunities to expand within the market. Quality scores are generated based on Etsy SEO best practices for stationery, which allows business owners to pinpoint areas to improve within listings and the overall shop.

Pros & Cons of Everbee.io

Everbee stands out with its ability to break down metrics by product type and show in-depth data for optimizing digital downloads on Etsy. For stationery sellers, the quality scores can help with decision-making and lead to enhanced visibility. Thorough details from this platform can help refine SEO and images to achieve higher visibility against the competition. Here are a few more benefits:

• Quality scores for stationery items for potential upgrade areas

• Detailed insights for digital product listings

• Plug-in for integration and optimization

• Email marketing templates to send to Etsy customers 

• Information display for each listing and product

There are many great pros to everbee, with the ability to track competitors and gain valuable inside data being a top feature. You can even get information on estimated monthly revenue for competing products. Exact numbers and keywords are a game changer in this niche. Since Everbee is a smaller, more niche-specific tool, one con is that it lacks some of the advanced features of larger SEO platforms. It’s also not as intuitive for beginners.

The price plans for everbee range from free to $7.99 to $29.99 per month, which works for a range of business needs and sizes. Overall, Everbee is a good option for sellers looking to strengthen their SEO and gain more visibility. If you’re looking for an SEO solution built for your niche, Everbee is worth considering.

Final Thoughts on Best SEO Platforms on Etsy

The rapidly growing stationery and digital download market on Etsy presents amazing opportunities for sellers to grow niche businesses. However, the competition can be intense for categories including planners, digital art, journals, and other digital stationery. That’s why simply setting up shop and hoping it thrives isn’t enough anymore. Targeted SEO optimization is essential to success in the current market.

As we’ve seen in this article, tools like Etsy Hunt, Marmalead, and Everbee provide valuable data and insights tailored to optimizing listings and driving sales for stationery shops and digital creators. The level of keyword research, trend analysis, and competitive intelligence they offer is difficult to find elsewhere

At The Pink Ink®, we have seen firsthand the power of platforms like Etsy Hunt and Marmalead for unlocking growth. The ability to identify low-competition keywords, capitalize on seasonal stationery trends on Etsy, and continually refine listings has maximized our visibility and sales. Etsy Hunt and Marmalead have been our go-to platforms, but be sure to choose what works best with your structure and needs.

We highly encourage fellow Etsy sellers in the stationery and digital product space to invest in specialized SEO tools for maximized success. The affordable monthly fees pay for themselves many times over through elevated organic traffic and conversion rates. Think of it as an investment! The opportunity is in front of you, so take hold of it. Please reach out to us at The Pink Ink® with any questions or concerns. Now take our Etsy back-to-school SEO tips and boost your business!

👉 If you’re ready to kick start your SEO journey, click here to learn more about our custom SEO service and Audit for stationery and creative online business.