Digital Planner Academy® Program
Learn how to add passive income to your business by creating, launching, and automating a signature digital planner.
Are you ready to make passive income from a signature digital planner that you’re passionate about?
Maybe you’re feeling like…
You’ve been trying to design a digital planner all by yourself, but there doesn’t seem to be any light at the end of the tunnel
You’ve got an idea for a passive income product, but you’re feeling too overwhelmed with different systems, tools, and tutorials to get started
You were excited to design a planner, but it doesn’t really speak to you and you’re struggling to get sales
We bring together new & aspiring digital planner business owners to make the best decisions about launching and growing their online business.
The Pink Ink stems from a simple wish that most of us have - the desire for more time. Whether that’s time to scale your business, travel the world, or stay home with your kids, we help you build and sell the solutions your audience is craving.
✦ OUR VALUES ✦
Community - we place a high value on bringing together like-minded women so that together, we can all reach our goals
Creativity - we focus on creating unique solutions to our audience’s problems in ways that haven’t been seen before
Authenticity - because we value creative solutions, we encourage others to be themselves & not copy other creatives
Intentionality - to create solution-based products, we promote an intentional process that starts with a strategy
INTRODUCING
The Digital Planner Academy® Program
Your ticket to the passive income online business of your dreams
The go-to program designed to help you create passive income and launch a signature digital planner that turns heads without ever feeling overwhelmed.
With Digital Planner Academy®, you'll be able to…
Validate your ideas and create a strategy that will set you up for success as you plan out your signature digital planner.
Create a unique and irresistible digital planner that your audience falls in love with and keeps purchasing.
Set up an online shop with easy plug-and-play systems that allow you to get more eyes on your shop and increase sales.
Launch your passive income shop and stop stressing by automating your processes so you can spend your time on what really matters.
Listen to the success stories of our student alumni
I felt the same way, too.
I’M SHAY!
I know that a digital planner business holds huge potential if you want to make a living on your terms―doing what you love.
I started my digital planning business back in 2018 and spent months figuring out what works and what doesn’t for digital planner business owners.
That’s why I’ve supported 500+ aspiring business owners with the very business strategies, design hacks, and marketing techniques that took me years to refine and sold over 8,000 digital planners myself. These strategies and systems are what got me to where I am today.
These same strategies can help you…
✦ Launch your business strategically
✦ Make consistent sales without feeling overwhelmed
✦ Design and sell your first digital planner in just two weeks
Imagine how effortlessly creating a digital product that keeps on making you money could transform your life and business…
Create your signature digital planner and collection once to sell over and over again
Have more time to focus on what matters most in your life
Diversify your income with multiple passive income streams and products you’re passionate about
The Digital Planner Academy® approach to your online business will…
Give you the strategies and systems you need to run your business with peace of mind
Teach you the design skills you need to create a stunning digital planner
Help you confidently create products you love in a niche you’re obsessed with
Now you can consistently make money doing what you love!
Digital Planner Academy® has provided me with so many amazing tools and new knowledge on what it takes to run a small business. I've received valuable personalized feedback on my Pinterest, marketing and have felt supported the moment I joined DPA.
It's given me more structure and confidence on how to continue to build and scale my business with easy-to-follow, bite-size modules I can rewatch when needed. I Absolutely recommend it!
– Pamela | lovemerkuri.com
Prior to joining the Digital Planner Academy®, I felt as if I was throwing spaghetti against the wall! I knew a little bit about a lot of things when it came to the online world, but nothing felt right.
I love the Digital Planner Academy®, it's worth the investment. Specifically, I'm receiving workbooks and critiques of my work that measure the progress that I make within each module and Shay's personal design eye which is invaluable. Shay had taken my style to another level with a bit of technique, encouragement and overall osmosis. I'm very happy.
– Brittany | Girl Boss Productivity & Time Management Niche
This is what we’ll use to build the business of your dreams…
Content
We’ve packed this program full of valuable content organized into 5 milestones with 50+ videos that will help you build, design, launch, automate, and scale your business without feeling overwhelmed.
Template Library
Our ever-growing template library of a wide variety of resources that have helped many business owners launch & market their signature products with the help of content written and designed by experts.
Private Community
An opportunity to connect with our private community, alongside guidance from Shay & The Pink Ink® team. Through our live quarterly sessions, weekly check ins and a peak into behind the scene.
And we’ll do it in these six steps…
FIVE MILESTONES TO EASILY TRACK YOUR PROGRESS + ONE BONUS MODULE
Milestone 01 Strategize: discover the perfect signature planner idea and start building your business
We’ll focus on the ideation and planning stage of creating your planner before you turn it into a digital design. We’ll spend our time breaking down your systems, mapping out your planner page-by-page performing niche research, pricing your products, and additional tips on documenting your planner design process.
Milestone 02 Design: build your signature planner with easy-to-use design programs and pre-built templates
It’s all about design. You’ll get a step-by-step walkthrough of my design process and help you decide what kind of planner would be best for your audience and your vision. It’s include page-by-page design tutorials for your planner with Apple Keynote and Affinity Publisher. We’ll explore various planner styles, page layouts, and navigations!
Milestone 03 Set-up: build your shop with stunning images & videos and build hype through your email list
You’ll learn how to set up your online shop. We’ll walk you through writing product descriptions and setting up your shop. You’ll learn how to design head-turning mockups and create scroll-stopping videos. Next, we talk about setting up your social media and building your waitlist as you get ready for a profitable launch!
Milestone 04 Launch: make money by confidently launching your shop, releasing your signature planner, and changing lives
Milestone 4 focuses on your launch strategy. We'll walk you through our best strategies for launching your products with detailed action steps, templates, swipe files, and a content plan that will allow you to launch successfully without stressing.
Milestone 05 Automate: build intuitive systems with strategies that work for you and put your business on autopilot
In Milestone 5, you’ll learn how to automate your business. We’ll share our 90-day method to work less by focusing on what’s important. You’ll learn advanced tips and strategies to take your shop to the next level. These strategies are here for you to pick and choose from whenever you’re ready to uplevel your business!
Bonus Milestone 06 Build Your Collection: take your business to the next level with a collection of digital stationery products
In a bonus module, we take a deep dive into how to build a collection of products to scale your business. You’ll have access to step-by-step tutorials for stickers, notebooks, notepads, journals, and inserts. Plus templates and tips on bundles and pricing collections!
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Bonus: DPA Template library
Our ever-growing template library is a collection of resources including product templates, mockups and swipe files that have helped you launch and market your business with ease.
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Bonus: Tech & Design Library
Access to training library with tools and resources that are there for you when you’re ready to scale and move to the next step in your business including Procreate, Zapier, Flodesk, Podia, and more!
Listen to the success stories of our student alumni
Join Digital Planner Academy® today!
Find the payment plan that works for your lifestyle
I packed over $18,147 of value into this program, but you can get it today for just…
One-time Payment
$1597
Lifetime access to the Digital Planner Academy program curriculum released on a weekly basis
Lifetime access to DPA template library including product templates & copy swipe files
3-month access to private community support via Circle
🎁 Bonus: Build Your Stationery Collection milestone to learn how to expand your shop
🎁 Bonus: Tech and Design training library that teach you the tips and tricks you need to know to become an expert
PAY IN FULL BONUS:
🎁 Scale With Airtable (value $149)
Payment Plan
3 x $597
Lifetime access to the Digital Planner Academy program curriculum released on a weekly basis
Lifetime access to DPA template library including product templates & copy swipe files
3-month access to private community support via Circle
🎁 Bonus: Build Your Stationery Collection milestone to learn how to expand your shop
🎁 Bonus: Tech and Design training library that teach you the tips and tricks you need to know to become an expert
PAY IN FULL BONUS:
🎁 Scale With Airtable (value $149)
Please note: all sales are final. Only enroll if you're ready to go all in!
Don’t just take our words, hear from our student alumni…
This is the perfect program for you if…
You’re looking for personalized support through every step of growing your new business
Learn the marketing strategies you need to promote and sell your digital products so you can earn passive income
Want to learn all the design skills you need to turn your own signature method into a best-selling digital planner
You’re a mom, teacher, coach, service provider, and other aspiring business owners who want to start or scale their business
This is not the right program for you if…
You’re looking to start a service-based business or sell physical products
You’re not looking to sell your planners
You want a quick fix to make more money in your business overnight
You aren’t ready to commit some of your time each week to progress through the course content
If you’re looking to get a custom planner designed for you rather than learn how to build a business doing it yourself
But maybe you’re thinking…
“I don’t have the time”
We’ve intentionally created DPA to be perfect for everyone who wants to make a passive income selling signature planners or a stationery collection – no matter how much time you have! Course content will be released each week, so all you have to do is set aside 1-2 hours a day to work through the curriculum and you’ll stay right on track.
“This is a lot of money”
We understand that investing can be scary! But your time is worth more than money! DPA takes the guesswork out of starting a business, saving you all the time you would spend down a rabbit hole gathering information and testing different strategies to find what works best. You’ll have everything you need to launch a shop in just six months!
“I’m not sure I’m ready”
We’ll be real with you for a second: there is never going to be a perfect time to get started. You may never truly feel “ready”. But that doesn’t mean you don’t have the potential to create something amazing! We believe in you and together, we’ll help you learn the skills you need and provide personalized feedback to help you move forwards!
Building a business you love that consistently brings you four-figures or more a month without feeling stressed and overwhelmed is possible!
Our program alumni all say one thing - that Digital Planner Academy® is life-changing. You’ll walk away feeling motivated and inspired to build an amazing business that gives you purpose! Our signature program is so comprehensive, you’ll never feel lost or have to take another digital planner business course again.
Go from overwhelmed to energized with your dream online business in just a few weeks!
Why now?
THERE WILL NEVER BE A BETTER TIME TO INVEST IN THE FUTURE.
✨ The stationery industry revenue is projected to grow to $42.27 billion this year! By starting your business now, it will be easier to stand out and attract your dream customers among competitors
💸 Starting now means you’ll stop losing out on all the potential revenue you could make by offering digital products to those who don’t work 1:1 with you!
💕 Passive income gives you the freedom to take back your time and spend your day doing what you truly love
🏗️ Building any kind of business takes time, so by starting now, the sooner you’ll be able to experience the benefits that come from making passive income, becoming a well-known shop, building systems, and automating your sales process
It's a life-changing program and I will be amazed by the amount of information. It gave me the motivation, the inspiration, and the resources to build my dream business!
I was an architect looking to escape 9-5, I decided to go traveling full time and start my own blog. My goal is to successfully launch a Digital planner business and become a reference for French speakers. I highly recommend the Digital Planner Academy®, I love that this program!
– Alice Lima | Digital Nomad & Travel Niche
Digital Planner Academy® won’t just teach you to design a pretty planner!
There’s so much more to running a profitable business than just bringing your best-selling idea to life. With DPA, you don’t have to do it alone! The PinkInk Team will be here to guide you through all things design, marketing, and copywriting through video lessons, live calls, and the opportunity to submit your work for review. It might seem like a lot of work, but think about it this way…
1. Design Skills
How much would it cost for you to hire a digital planner designer that can design both a visually stunning yet totally functional planner?
There aren’t that many digital planner designers to begin with, but finding one with the right mix of skills can be even more difficult. It’s going to take lots of time to find that right person, then you’re going to pay thousands for them to design and build your planner.
Cost of a digital planner designer: $3000+ per file
2. Marketing Strategies
But wait! Once you have a custom designed digital planner, you need to make sure you can sell it! So how much would it cost to hire a marketing strategist?
You need a marketing strategist experienced in passive income and digital products, then you need to make sure they can use all the platforms you’ll be marketing on, such as Instagram, Pinterest, TikTok, SEO, and email marketing, that’s a lot of work!
Cost of a marketing strategist: $3000+ per month
3. Content writing
Now that you have everything designed and a strategy to make sure it sells, you need to write content that convinces people to buy your products while still sounding like a human who wants the best for your customers.
This means hiring a copywriter for your sales page, compelling product descriptions, social media captions, and email sequences. Even brand message to identify the right voice for your business. So how much is all of this work going to cost?
Cost of a copywriter: $3000+ per month
That’s nearly a five-figure investment into your business!
But what if you could learn how to do all of this yourself? We’re not talking about just your average advice, but strategies and templates that have been adapted and proven to work for digital planner business owners. You need all of these skills for a profitable business! These costs don’t even include social media managers, virtual assistants to set up your shop, and consultation services for all the other areas of your business that we aren’t experts at.
Digital Planner Academy® will teach you all these skills and provide you with the opportunity to submit your work to The PinkInk® Team where you’ll get custom advice from a professional designer, marketing strategist, and copywriter.
I’m a full-time mother and homeschool our child with autism and expecting two new - a girl and a boy! I was looking for an extra way to earn income from home as well as something to keep me occupied during the day that was mine, which is why I enrolled in Digital Planner Academy®.
Thanks to the Digital Planner Academy® by Shay, The Pink Ink - I have 3 digital planners that I’m launching in the next week! I would definitely highly recommend this program to anyone that is looking to start a planner business and wants to be guided every step of the way for an easy and unstressed journey!
– Zoë Anderson-Ross | Digital Artist & productivity Niche
Learn how to design a stunning digital planner
WITH THE HELP OF PRE-MADE TEMPLATES AND DESIGNER SKILLS TRAININGS
Use templates to launch quickly
Our template library has all the resources you need to build your product without having to start with a blank screen so you can launch quickly and build your online shop in just a few days! We included everything from digital planners, notebooks, notepads, journals, workbooks, stickers, flashcards, inserts, Airtable templates, Notion templates, mockups, swipe files, emails, Instagram launch captions and and many more!
Start designing from scratch
Learn how to use Affinity Publisher, Affinity Designer, Apple Keynote, and Procreate for your digital stationery business to design a best-selling planner. We’ve dedicated an entire module to designing solution-based products to help you build the best business you can have!
Are you wondering how much money you can make from selling digital stationery?
✨ Let’s talk numbers ✨
Using the calculator on the right, select between 3 options of your product price points.
Move the slides to how many you want to sell.
Find out how much money you can start making per month!
Disclaimer: this is an estimated and for reference only! Price and earning will vary from person to person, business to business, and niche to niche.
You're pretty much sold, but you have some questions that need answering?
Let's do this...
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Digital Planner Academy® (DPA) is our signature program that helps you start your digital planner business with the strategies and community you need to set yourself on the path to success. It’s a community-based, online hybrid program for new and aspiring business owners who want to make passive income by turning their signature process into a bestselling digital planner.
DPA contains 5 modules of video lessons and workbooks that you’ll have lifetime access to. Each video and module includes action steps so that you can start applying what you learn immediately. You’ll have the opportunity to post any questions you have in our exclusive community and then submit your work to our team of professionals for feedback.
We post motivation each week and you’ll have the opportunity to meet likeminded creatives and chat with The Pink Ink team. We’ll be there by your side as you start building your first planner, launch your online shop, grow your business, and experience the freedom that comes from making passive income.
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With Digital Planner Academy, you get access to…
Lifetime access 50+ pre-recorded videos that are organized into five milestones and one bonus module
Lifetime access to an ever-growing template library for editable product mockups and swipe files
3-month access to our exclusive community app to receive feedback and support
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Absolutely!
We’ve created these templates exactly to help you do that. In fact, we highly encourage it. Our creative, pre-made templates are editable and easy to use so you can effortlessly design your own stunning planners and organize your pages – in just minutes! You’ll also have access to done-for-you planner elements which are also fully editable, so you can simply copy and customize as much as you want.
Our pre-made templates will streamline your design process, and save you a huge amount of time and effort. Get ready to be inspired - it’s truly a game-changer!
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First and foremost, you need passion! You also need to set aside time each week to work through each milestone and implement what you’re learning into your business.
Now if we’re talking tech - you’ll primarily need a connection to the internet, a design program (we recommend Apple Keynote or Affinity Publisher), and Procreate on the iPad. You’ll probably also want a notebook or planner of your own to take notes as well!
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Definitely!
This program was actually created specifically for aspiring and new digital planner business owners. We start at the very beginning and talk about everything from choosing who you want to create products for, how people are going to discover your business, and how you’re going to price your products. We cover everything from building your business foundations to automating and scaling your business once you’ve successfully launched and started selling your digital planners.
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Yes! We will help you analyze what you’re doing right now and what we can do to help you get more sales. Milestone 4 is all about teaching you launch strategies that have been used repeatedly by both beginners and experts to successfully launch their shops and products. This means that whether or not you’ve already launched your shop, learning these marketing techniques and launch strategies will change your business for the better.
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Yes! This is exactly what we’ll be focusing on in Milestone 3 of Digital Planner Academy. This milestone is all about setting up an Etsy shop or using a website builder to build a custom site and start gaining website traffic to make more sales!
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Your access to DPA support will expire. You’ll have lifetime access to the DPA 5 milestone curriculum & the ever-growing template library but your community access and support will expire.
You’ll have the option to renew your access on either a monthly or quarterly basis.
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When you enroll in DPA, our expert team (including our founder, Shay!) will be reviewing your work throughout your initial 3-month access to our personalized support feature. We will check in with you weekly through our community app to keep you accountable as well as provide you with monthly stationery trends, inspiration, and prompts. Shay will check on the online community at least 3 times a week and answer any of your questions related to design, business, marketing, or Etsy!
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It's a private community that can be accessed through the web or an app. You'll have an opportunity to seek support in private form settings from Shay, The Pink Ink team, and all DPA students. You'll have your own profile to share your social media links, websites, and your Etsy shop. This is a place where you have access to like-minded people to share the same passion and work the same dream business.
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This course comes with a whole template library that you can use for everything from writing captions, product descriptions, and promotional emails to designing products, gathering market research, and so much more!
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Yes - all videos have English subtitles.
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In addition to learning how to sell digital planners, you’ll also learn our signature six-step design process in Milestone 2 and become an expert digital planner designer!
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We do not offer refunds on Digital Planner Academy®. We truly want to help our students and believe what we’ve written on our program page. We want you to be confident in your choice to join Digital Planner Academy! Do what feels right for you.
If you’re not sure whether this is the right investment for you, you can fill out our application and talk with our team about the decision or get in touch with us directly via the chat with any questions you have.
You’re welcome to apply to join Digital Planner Academy® at any time, so whenever you feel ready, we invite you to get in touch!
Founder of The Pink Ink® and Digital Planner Academy® | ©The Pink Ink 2018-2025. All right reserved. | Legal & website policies