Custom Planner Designer for Established Stationery Brands
Your stationery brand deserves a designer who leads with strategy and breathes planners so that you can focus on what you do best – growing your business.
You have a vision for your product line.
But right now? You’re stuck. Maybe you’ve…
Spent hours in Canva trying to make something that looks professional, but it never quite gets there.
Hired a graphic designer once but didn’t feel understood.
Sold products, but they don’t look like a collection. Each one was designed at a different time, in a different style, and your brand feels scattered instead of cohesive.
You need someone who knows the difference between a planner that looks nice and one that actually works. A white label designer who can take your idea, run with it, and come back with something better than you imagined.
That's exactly why I built this service
THIS IS WHERE I COME IN.
I’m Shay, your in-house stationery designer
After 8 years in the planner industry, I know where brands lose time and products lose clarity. Working with me means that every decision is rooted in brand positioning, audience behavior, and product goals so that you’re not trading functionality for aesthetics.
From signature planners to seasonal inserts to digital counterparts, your products will feel unmistakably yours.
You don’t have to sit in front of a screen wondering what to do next. You don’t have to explain what functional stationery means. You just have to show up, share your vision, and let me bring it to life.
STRATEGIC PLANNER DESIGN
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INDUSTRY-SPECIFIC EXPERTISE
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COHESIVE PRODUCT DEVELOPMENT
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PRINT & DIGITAL FORMATS
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BRAND-ALIGNED EXECUTION
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STRATEGIC PLANNER DESIGN ✿ INDUSTRY-SPECIFIC EXPERTISE ✿ COHESIVE PRODUCT DEVELOPMENT ✿ PRINT & DIGITAL FORMATS ✿ BRAND-ALIGNED EXECUTION ✿
FOR ESTABLISHED STATIONERY BRANDS READY TO DESIGN LIKE ONE
★★★★★
“Working with Shay is a joy! Everything from onboarding to deliverables runs super smoothly and the end product I received was beyond what I imagined. Thanks so much for bringing my dream planner to life, Shay!” – Helen Jacobs
“Shay is an excellent designer who is easy to work with, professional, timely, and super organized. She is a pleasure to work with and she helped me create such an amazing, unique, and valuable planner for my listeners and clients. Thank you!” – Heather Beardsley
How I take your idea from concept to product
You have a brand. An audience. A vision. Now here’s my process:
01 — Discovery
We start with a conversation about your brand, your audience, and your vision. You'll complete a project workbook so I have everything I need.
02.— Strategy
I research your market, analyze competitors, and map out your product positioning before a single page gets designed.
03 — Design
Your planner is built page by page with strategy, flow, and brand cohesion. You'll review progress and share feedback along the way.
04 — Delivery
You receive production-ready files — print, digital, or both — along with mockups, and a full commercial license.
Journal & Custom Planner Design
Choose between print, digital, or both files to get a custom quote
1. Single Custom Planner — Design & Strategy
One custom planner
for digital or print
Investment starts at $4,000
2. Dual Custom Planner — Design & Strategy
One custom planner for
both digital and print
Investment starts at $7,500
3. Unlimited Monthly Design Membership
Your in-house stationery & Planner designer
Investment for $5,500 learn more here»
This is what working together can look like.
Get to know past clients who have worked with ThePinkInk to bring their vision to life. You’ll see that together, we can create something special that aligns with the goals you have for your business.
Now booking for 2026
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Now booking for 2026 ✦
LET’S WORK TOGETHER
Ready to Create Something Your Audience Will Love?
Fill out the form below to tell me about your project. I’ll review your inquiry and respond within 1–2 business days with next steps.
Frequently asked questions
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Most custom planner projects take 6–10 weeks depending on the complexity of the project scope. You’ll receive a detailed timeline with specific deadlines before we begin.
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You’ll complete a project workbook, share inspiration images, your content, and any brand assets you’d like to share with us. If you don’t have brand assets or are looking to elevate your branding, we can add a branding package to your project.
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You’ll receive print-ready PDF files and/or digital-ready files optimized for iPad/GoodNotes depending on your project and PNG mock-up images for marketing. All files are ready to upload to your selling platform or send to a printer.
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Final deliverables are provided as ready-to-use files (PDF, PNG). Native design files are available as a separate add-on for clients who want the ability to make edits independently. Most clients find the standard deliverables are everything they need to launch and sell.
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Yes! I design all types of planners - digital, printable, and for print physical. While I'm known for my digital planner expertise, I create print-ready designs for physical products as well.
Whether you need a digital planner for iPad, a printable PDF for your customers to download, or a layout for physical printing and binding, I can bring your vision to life in any format.
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I can help you design a wide range of digital and printable products including:
Planners (digital and print)
Notebooks and notepads
Flashcards
Affirmation cards
Inserts and printables
Journal pages
Workbooks
Custom icons and graphics
Illustrations and patterns
Stickers
Product help guides
Website and social media mockups
Course/webinar slides
Notion templates
Canva branded templates
Stationery packaging (tags, thank you cards, branded stickers, boxes… etc)
If you're looking for something that's not on this list, just ask!
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Absolutely! I create custom stickers, illustrations, and hand-drawn journal pages as part of my design services. This includes branding elements, decorative stickers, cover designs, and illustrated page elements.
My illustration work can be incorporated into any planner format - digital, printable, or physical - to give your products a unique and cohesive feel.
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Yes, I do! Whether you're looking for a custom page layout, a unique cover design, sticker pack, notebook, course slides, illustrations, or another specific planner element, I'm here to help. Just let me know what you need, and we'll make it happen.
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For smaller items I include a discovery phase, mini-moodboard, plus your font and color selection before your product moves into the design phase. If you’re a repeat client looking for a project like this, I offer Design Days to focus on smaller projects or updates to existing products. Just share your vision in your inquiry form and we can talk about a package that will work best for you.
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Absolutely! Please be sure to book well in advance to guarantee your spot in my schedule and delivery by your launch date. I will reach out a month before our project start date so you can share your update ideas. I strive to be not just a designer, but a strategic partner for your brand.
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My specialty is stationery and planner design for physical and digital businesses. I’ve worked with students, teachers, and online educators. After filling out your inquiry form, I’ll reach out and schedule a call so we can make sure we’re a good fit before starting your project.
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Yes! A non-refundable 40% deposit is required to hold your spot on my calendar. The remaining 2-3 payments are broken up over a period of a few weeks or months. If you need a different payment plan, just ask!
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Absolutely! I offer various resources for those interested in DIY-ing their planner design, from PLR templates to courses and actionable design tips.
