How it all began

I’m a bit of a pioneer. Back in 2018, I was one of the first store owners on Etsy to sell digital planners. Before it was even a thing, there were three other business owners and me who specialized in creating iPad planners. What a rebel. My business replaced my full-time income in just two months, and now I teach aspiring business owners how to do the same.

I love…

I help aspiring designers and entrepreneurs to create, launch and market a digital planner business so that you can transform your knowledge into income and design a life you love.

The Digital Planner Business Framework©

Discover Your Niche
Design Your Products
Market Your Business

A Little Bit About Me

**Hi, I’m Shay.**
*Founder of The Pink Ink® & Digital Planner Academy®. I’m also a Graphic Designer and Marketing Graduate!*

I’m a mom of two and a lover of all things digital planning! I created The Pink Ink® back in 2018 to help other busy moms and business owners simplify and start planning without clutter piling up around you.

As a graphic designer and marketing grad, I was quickly able to design and market my products to position my business as a place to purchase the best digital planners for iPads within six months of starting my Etsy shop.

Over the past 2+ years, I’ve developed my own successful strategies that have helped me create, design, and sell 7000+ digital planners online!

If you’ve thought about jumping in and creating custom digital planners for your brand to build a business and life you love, then you’re in the right place! I’ve supported 350+ aspiring business owners with the very business strategies, design hacks, and marketing techniques that took me years to refine.

Want to learn more?

Fast Facts About the Founder...

YOU CAN FIND ME

Sharing behind the scenes of creating digital planners and educating others on Instagram while drinking a black coffee blond roast from Starbucks.

I SPECIALIZE IN

Creating and designing digital products for your strategically-chosen niche that you can market in a way that feels aligned and resonates with customers.

I WORK WITH

Online business owners, mompreneurs, and aspiring creatives who are ready to create custom digital planners for your brand and increase productivity.

LET’S COLLABORATE

We don’t just offer digital planners! Choose from self-paced courses that teach you how to create a digital planner business or planner templates for you to sell.

Let’s Create Your Signature Product

Custom product design & strategy

It’s my mission to help new entrepreneurs develop, design, and market your digital product to a specific niche that values the work we do. From your signature method, you’ll receive a complete digital product and launch plan to set your business up for success.

GET STARTED TODAY

Work with me

Let’s build a business you love

The best online courses to start, create, and launch your digital stationery shop. Choose from the Digital Planner Academy and Digital Planner Design to learn the same step-by-step process I’ve used to sell thousands of planners. Plus, you’ll get tons of bonuses and done-for-you templates to help you out!

BROWSE COURSES

Praises From Clients, Students & Digital Planner Customers

Testimonials

❝ it's a life-changing program… It gave me the motivation, the inspiration, and the resources to build my dream business! ❞

I was an architect looking to escape 9-5, I decided to go traveling full time and start my own blog. My goal is to successfully launch a Digital planner business and become a reference for French speakers. I highly recommend the Digital Planner Academy, I love that this program it's a life-changing program and I will be amazed by the amount of information. It gave me the motivation, the inspiration, and the resources to build my dream business!

- Alice Lima | Digital Nomad & Travel Niche

❝ It feels so good to have such a purpose, and if I didn't find your course, I'm not sure I would have found it. It has really changed my life ❞

Thank you for creating this course. I had no idea what I wanted to do after leaving my career after 19 years. I bought one of your undated planners and found a strong love for creating just even with that. I've had some really creative ideas once I started designing. It feels so good to have such a purpose, and if I didn't find your course, I'm not sure I would have found it. It has really changed my life, Thank you, Shay!

- Cara | Wellness Niche

The Pink Ink Digital Planner Academy has really helped me not just to create digital products, but also to scale my business and understand how I can have repeat customers.

- Kymmie

The digital planner academy helped me get started with learning how to create digital planners. I have created multiple flashcards and notebooks and have made most of the money for the course back in profit. Thank you!

- Leah

I'm part of your Digital Planner Academy and love it! I've learned how to create a digital planner and I've even sold some! Working on next year's planner. :) Thanks for sharing your genius!

- Renetta

I had tried to create my own digital planners starting from scratch in the past but it was so overwhelming and I just gave up! Using the templates Kit makes the whole process... a piece of cake! They're just amazing. It is super easy to create your own digital planner, the videos explain everything you might need in order to change colors/shapes/pages/fonts! I can't recommend the Digital Planner Kit highly enough!

- Francesca | PlanYourLifeClub on Etsy

I have created two digital planners since I've completed the course. I'm extremely excited to launch them. I've watched countless Youtube videos and no one can teach like you! Thank you so much. Everything was perfect.

– Raina

Your course was the first one I've taken on digital planners that makes 'sense' and resonates with me! And I've taken lots of courses trying to figure it out!! Thank you for a logical, clear, and concise course. I was able to create a template structure with your free workshop and a complete planner will all the customization tidbits with taking your paid course. It all CLICKED. Keep up the great work!

– Tina

I just wanted to give a shout out to the design your own planner/sticker courses for how much I learned about planner creation. So much great information! I don't hesitate to recommend these courses to others in the community.

– Victoria

I haven't been able to find such a comprehensive and easy-to-understand course on designing digital planners like The Pink Ink's course. Thank you for offering your knowledge and insight.

– Jade

I have had such a fun weekend looking through all the content you have shared. I’ve watched the webinars twice, and been on your website and looked through your collections. You are so talented and such a source of inspiration! I really want to be a part of it and learn from you!

– Ledys

“Your planners are what made me go to digital planning! I used to carry a LARGE planner that I wrote everything in. Also, SUPER important for you to know that of all the planners I have seen I have seen out there, whether, on Etsy or other sites, yours takes the cake! I LOVE your designs and ease of use.”

– Joanne

BRILLIANT!!!! I am obsessed!!! The layout is incredible, super smooth, and fast. No lagging! I’m a returning customer but I definitely love this layout way more!!! So easy to use and it gets me excited about having a digital planner again! Thank you for creating this!!!

– Sanja

I used to carry a heavy physical planner and a case full of colorful pens. When I purchased an iPad Pro, I got a planner from The Pink Ink to try digital planning. I fell in love and use this daily! I hope The Pink Ink never stops making them because I will be using their planners for life!

– Gen

How it all began