4 Tips to Make the Most of Your Digital Planner Kit Investment
In case you’re not familiar with them, first, let me explain what is a digital planner kit. A digital planner kit is a set of editable templates. These are plug-and-play templates for aspiring entrepreneurs and creatives ready to sell a digital product to their audience without having to start from scratch.
I created this done-for-you kit to help aspiring designers and creatives to get started with selling digital products. This kit is also super helpful for business owners who want to scale with digital products without having to take the time out to create them from scratch. And moms and teachers can also get started selling digital products without adding another task to their already full plates. Whether you are looking to scale your service-based business or start selling Etsy shop digital products or want to learn how to make a planner sell for your passive income business, the Digital Planner Kit has what you need.
So, what makes them useful? First, these are professionally designed templates by a graphic and product designer. Second, each kit is curated to provide the ultimate solution for each niche. Also, you never have to worry whether or not your design is okay, since it’s done by a professional. You also get commercial licenses to unlimited products to sell and unlimited designs to create an all-in-one kit.
Here’s how you get the most out of your Digital Planner Kit investment:
Tip 1: Research and provide specific solutions
If you’ve been following me for a while, you’ve already heard me say how important it is to create and sell solutions-based products and not just pretty planners. Solutions sell more than packaging.
We all have specific needs when it comes to finding the perfect planner. This need drives us to keep looking for the planner that’s right for us and keeps us coming back for the same product when we do find the right one. Many people are looking for the right planner for them so when you niche down and offer a planner that serves a specific need, you provide the benefits people are looking for.
Solutions-based products are absolutely the key to your success. You need to create products that you’re able to sell by showing your audience and customers:
How to use it- take them through the basic steps of setting it up on their iPad and let them know what tools they’ll need to start using and which tools will help them get the most of their digital planning experience.
How it will help them- what day-to-day benefits can they get from your digital planner?
How it will change their life- what long-term benefits can they get from your digital planner?
Why this is what they’re looking for that makes this product different from the others? What features does it contain that serve their needs?
Tip 2: Break down your products
I curated each kit to be the ultimate solution for each niche. But, that doesn’t mean you should sell each kit as is. You have full control of how much you want to add to each kit in order to create your ideal digital product.
When you’ve done proper market research you understand your niche and you know exactly what your audience needs and wants and how to provide for that need.
Your next step is to draw a customer journey and create products for each step of their journey. Remember, not everyone will be ready to get the ultimate solution and some people will need only a small part of the solution you provide.
Here are examples for moms:
Digital planners - Moms need to know how to stay organized and on track and offering a digital planner is the perfect option for other moms. Digital planners are on an iPad so moms don’t need to carry an extra item with them when heading out the door. There are lots of options for designing digital planners including ones that are dated, undated, iPhone planners, and travel planners.
Trackers - A lot of moms have to be good at tracking things and develop systems to help them. Why not share your system to help out other moms? Things like cleaning, chores, homework, and nutrition trackers can keep the household running smoothly.
Checklists - Every mom out there has made a checklist at some point. Checklists can provide a great sense of accomplishment when you’re able to check things off. Whether it’s homework, medication, packing, or other checklist, moms will be glad to have one pre-made for them.
Finance and budgeting sheets - A lot of moms are in charge of family finances and need to stay on top of budgets in order to meet goals. Budgeting sheets that include things like savings, expenses, tuition fees, travel budget, allowances, and five-year budget plans will all help other moms stay in the black.
Digital notebooks - A lot of moms like to record memorable moments in a notebook and a digital notebook can be the perfect place to do that. No paper, no glue, no scissors, and no danger of it getting lost or damaged. Moms would enjoy digital notebooks that give them a place to record recipes, memories, kids’ firsts or just a place to journal their thoughts.
Tip 3: Brand your collections
Whether you decided to launch one product or a whole collection, branding is key to standing out from the competition.
As part of my Digital Planner Kits, I share a three-part video series with each Digital Planner Kit that walks you through how to make your collection stand out by providing a solution, and branding is an important part of this. You’ll learn the basics of branding in just a few short videos that make it simple and clear.
Branding is what attracts people to a product. It’s what people see before they even know what it is that you’re selling. Branding builds trust with a business’ customer base by speaking to their style and values. When people identify with a brand, it establishes loyalty and generates repeat business.
With each Digital Planner Kit, you get two template versions in:
Color- to see how you can brand the products, giving you a more finished version for those who don’t have as much time or skills to create their own.
Black- to unleash your own creativity and make them yours without getting distracted with the color version. Show your customers your talent with this option.
Tip 4: Promote, bundle & upsell
I can’t leave you hanging- I have to share a few tips pulled out from the signature program Digital Planner Academy ☺
Promote your digital products on Pinterest
Pinterest has a much longer lifespan than other social media that typically only have a 2-10 minute reach.
50% of people go to Pinterest to buy
Pinterest reaches 77% of women 25-54 and women are expected to be responsible for ¾ of household spending by 2028.
You can add a Shop tab to your Pinterest account to help customers buy quickly and easily.
Bundle your digital products for profit
Bundling creates an irresistible offer for your customer to grab the ultimate solution for their needs.
It increases cart value.
For customers who are indecisive, bundles are the perfect solution.
Final thoughts!
Digital planner kits are the best investment you can make to scale your business. They give you professionally designed templates that allow you to build authority and establish you as an expert. They are low-investment and are the best entry-point for digital entrepreneurs to expand and can serve as a springboard for warming up new clients. Best of all, these templates are done-for-you, which means you can create a digital planner and start making passive income to sell in just ONE DAY!
