Develop an E-commerce Video Marketing Strategy

The E-Commerce Market has accelerated beyond possible imagination in the past few decades. Everything available in the market earlier is now available online. Not only that, we now have access to products of the International market. Trade, commerce, and lifestyle have seen prolific growth and enhancement because of E-Commerce. Starting an online business is more profitable and advantageous in today's time. You get access to a Global audience, healthy competition, and reduced costs. If you have an active E-Commerce business, you need to adapt these video marketing tips. Video Content on E-Commerce sites has plenty of benefits, one of which is rewarding sales.

However, before that, let's understand the benefits that video marketing strategy offers.

Video influences buying decisions. It makes you come across as a genuine brand trying to offer quality products.
It establishes a reputable brand image in the mind of customers. Viewers feel more connected, and it aids in decision-making.
Video Marketing helps you rank better in search engines. Everything about an E-Commerce business is related to higher search rankings. Videos tend to rank higher as it gets more views. Better the reach, better the rankings. A simple algorithm that would help you stay afloat and on top.
Video content creates more backlinks. It is again beneficial from an SEO perspective.
Video Content offers the viewers what they need. A detailed insight into your product.
Video Content is educative. It accelerates decision-making.
Video Content helps you reach targeted buyers. It would solve half your problems.

There are ample benefits attached to video marketing. It's today that you start practicing such strategies to get maximum sales.

4 Video Marketing strategies to try for your E-Commerce business

Product close-ups.

A close-up video is essential to make your product stand apart. One of the demerits of online purchase is one cannot feel the products. There is a sense of confirmation when one can feel a cloth, try a cosmetic, put on a shoe, and feel its comfort. You can't offer them a feeling of touch. But you sure can create a close-up video giving them a near about similar feeling.

Close-up videos give viewers insight into details. There is no room for imagination. Capture the texture, in's and out's of the product, the shapes, the view from different angles, and its condition under different environments. Doing such videos would make them feel like they are holding the product.

A statistic reveals that 76% of the viewers who would view your product video would make a purchase. Now isn't this statistic compelling enough?

2. Tutorial videos.

Tutorial videos are an extension of overview videos. It teaches step by step a user to get acquainted with your product. Consider it as another form of the user manual. Not only that, it helps the viewer see for themselves the result you are claiming. This is a big bonus point for buying viewers' trust. They are already tired of false marketing claims.

Tutorial videos help users,

Learn about a product.
Learn its use.
Learn different uses of a product.
Install software if it's a technical product.
Learn before and after the use of a product.
Styling videos with your products.

Create a tutorial video, edit it using a video editor and fill up your content bank. The opportunities to work with tutorial videos are endless. Pick the one that suits best for you.

3. Overview videos.

Getting sales is indeed easy. But you cannot expect high sales with age-old marketing tactics. Enough statistics online suggest that video content is more consumed and retained. Hence, for your E-Commerce business, you need tonnes of videos bringing traffic and sales for you.

Overview videos give a detailed insight into the features and benefits of your product. Here a speaker demonstrates the use of the product and establishes familiarity with the audience. Product overviews videos are a definite must for you if,

Yours is a technical product.
Yours is a complex product.
Yours is a product that relies on features for sales. Eg. Video Cameras, Phones, Software, Home appliances, Electrical devices, Beauty appliances, and others.

You cannot compensate the contents of the overview video with a textual manual. Let's refer to some statistics to make our point.

Nearly 66% of the consumers prefer watching a video to reading about a product.
59% of executives agree to prefer video over text if both are available.
72% of the customers agree to learn about a product through video than text.
84% of people said they were convinced to buy a product after watching an overview video.
90% of customers watch videos on their mobile devices. Hence consider optimizing videos for different devices. All it takes is a few minutes to create optimized videos using a tool.

Create an overview video of your product.

4. Review videos.

79% of the customers prefer video testimonials while making a purchase decision.

These statistics would give you an insight into the importance of video testimonials. As an E-Commerce brand, testimonials are a deciding factor influencing your sales. Ask your customers to send you testimonial videos. Offer them incentives to do so. A genuine customer testimonial review would cover everything. It includes what they like in a product, problems solved by that product, and how they improve their lives. The goal is to keep such testimonial videos raw and unfiltered. Use an online tool to make requisite changes.
Increase the quantum of video testimonials on your E-Commerce platform. It would drive more conversions and sales.

Summing up, you can find many ways to gain engagement and establish trust with your audience using video content. Video content puts forth your most realistic image and helps in easy conversion. It helps you reach your targeted audience and keep them captured. You can add more and more videos to your content bank. However, these videos should be short, informative, visually attractive, well-edited, and naturally flowing—checklist these points to ensure that the video content gets conveyed and acted upon.