Custom Digital Planner & Branding for Life by Maggie
The Client
Maggie is a pre-med student with a passion for simplifying the journey for fellow aspiring medics. She came to me with a vision: create a brand and digital planner that would guide pre-med and freshman medical students through their critical four-year plan — from MCAT prep to medical school applications.
The Challenge
The pre-med path is overwhelming. Students are juggling academic demands, extracurriculars, application timelines, and personal goals all at once — and there was nothing on the market built specifically for them. Maggie had the knowledge and the concept, but she needed a designer who could translate all of that into a product that's both functional and beautiful. She also needed a brand identity from scratch — something that felt personal to her while speaking directly to her audience.
What We Created
This was more than a planner project — it was a full brand launch. Together we built:
A complete brand identity for "Life by Maggie" — including a custom logo, color palette (soft pastels that feel approachable and fresh), typography, patterns, and brand elements. Every detail was designed to capture the clarity and precision that medical students need, while keeping the energy motivational and personal.
A custom digital planner — strategically designed to guide students through the entire pre-med process. From semester planning to study schedules to application tracking, every page was built with intention. This wasn't a generic student planner with a new cover — it was an entirely new product category.
A custom sticker pack — motivational stickers designed to match the brand perfectly, adding personality and encouragement throughout the planning experience.
The Result
Maggie walked away with a complete product suite — a signature planner, a cohesive brand identity, and everything she needed to launch with confidence. In a market with no direct competitors offering a specialized pre-med planning tool, Life by Maggie was uniquely positioned to own this niche.
Project Details
Services: Custom Digital Planner Design, Brand Strategy & Identity, Sticker Pack Design
Format: Digital
Products created: Signature digital planner, full brand identity, custom sticker pack
