5 Myths About Creating Digital Products
Do you have a digital product idea? Have you been stalling on launching it? Well, I’m here to tell you that there’s no reason you can’t successfully launch your digital product. Check out my course Digital Planner Academy to learn how to create and launch your own digital products.
There are a lot of myths about what it takes to create digital products. I personally have created over 200 digital products, so I’m happy to debunk those myths for others on the digital product path.
While everyone’s story is different, I had the good fortune to make my digital products into my full-time income just three months after launching my first product. I won’t tell you it’s easy. I put in a lot of work to achieve that success. And so can you if you put in the effort and don’t give up!
Read about the five most common digital product myths so you can get past them and get closer to creating your digital product dream.
Myth #1:
People buy digital products to learn.
Yes, this is true. However, don’t mistake this learning for traditional textbook learning. If you’re not an academic, there’s no need to become one now. The learning you’re offering is more practical. Your consumers want to learn how to do something better, how to advance their business, how to increase their sales. They want to connect with others in their tribe. They want an experience that leaves them better than they were before. Think of yourself more as a guide than as a teacher, leading your consumer toward a specific desired outcome.
Myth #2
Tech is complicated.
We are lucky to be living in the age of DIY, especially when it comes to technology. If you’re launching an eBook or a course, those things are simple to do on your own. Tools like Squarespace are perfect for downloadable digital products and Podia’s simple interface makes it easy to download courses, workshops, and memberships. If your product is more complex like a game or an app, you may need the help of experts, but there are a lot of digital products that can easily be launched all on your own.
Myth#3
The more content inside your product the more you can charge.
Would you pay more for a product that gives you an easy to understand solution quickly? Or would you pay more for something that will take hours to read through just to get to the information you need? Today’s consumer doesn’t want an encyclopedia, they want someone to offer useable information in bite-sized chunks.
If you can make something easy for them to understand that will solve a problem and make their lives easier, that takes work and that’s what they’re paying for. Go for quality over quantity and charge accordingly.
Myth#4
It has to be perfect and one of a kind!
Nothing is ever going to be 100% perfect. At some point, you have to call a project “done” so you can launch it and give it life. The best part about digital products is that they are delightfully adaptable. You can always go back and adjust things on the next version based on consumer feedback.
Additionally, don’t get caught up on being one-of-a-kind. There are so many people creating digital products that everything is a riff off of something else and you know what? That’s okay! Just because somebody else is doing it doesn’t mean you can’t. If that were true, there would be only one brand of jeans, only one flavor of soda or only one type of car. Innovation is based on a variety. Your product reflects your style, flair, and taste.
People who identify with it will choose yours over a similar product. Just bring what you have to offer and people will respond to your originality.
Myth #5
You need to be in business for X years.
Did you know that Steve Jobs founded Apple Inc. only eight months after inventing the original Apple computer prototype? My business started with launching digital products that were inspired by my background in design. I didn’t have years of digital product creation experience behind me. If you have the ability to create a product people will like and use, then you have all the experience you need. Nobody is going to be checking on your resume, they’re going to be using your product to see if they like it. That’s your resume.
Anyone can launch a digital product. You don’t need a tech degree or years of digital product creation experience nor do you need to go back to the drawing board just because someone else has a product that’s similar to yours. If you’ve created something useful and interesting, take the leap! You won’t regret it.
Your Turn!
What’s stopping you from creating your first digital product?
