Spotted: Cherry on Top– How the Sweetest Trend in Fashion Became My Next Stationery Collection
Welcome back to Spotted – the series where I show you exactly how I turn stationery design trends into a finished product collection. Last month I covered the Sicilian Summer trend – six brands, one aesthetic, 26 products. This month? Cherries. Everywhere. And the data behind it is even more convincing than last time.
This is the kind of trend research I do every single month for The Hub Membership and for the brands I design for through the Unlimited Monthly Design Membership — spotting the signal, validating with data, and turning it into products before the rest of the market catches up.
Where I Spotted It
It started popping up everywhere. First on my feed, then in stores, and before long it felt like cherries were showing up on everything. Not the bright fruit prints from the early 2000s, though. This version is more elevated, more modern, and it's showing up at every price point—from luxury brands to fast fashion. When I start seeing a trend spread consistently, I know it's worth taking a closer look. Let’s do that:
Louis Vuitton dropped Chapter Three of LV x Murakami on May 22, 2025 — the final chapter of their iconic collaboration, and it is all about cherries. Over 70 pieces: the Speedy 20 ($2,870), Neverfull MM ($4,100), Pochette Metis, Mini Bumbag, and more. The cherries are jelly-coated with a 3D texture. And they even have Zendaya as the star of the campaign! What do we learn? When Louis Vuitton builds an entire collection drop around a single motif, we’ve got trend forecasting confirmation.
Valentino launched the Cherryfic collection under creative director Alessandro Michele — jacquard raffia bags with cherry motifs, including the 9to5 Shoulder Bag, the Alltime Denim Shoulder Bag with cherry embroidery, and the Antibes Shopping Bag in denim with cherries. A whole sub-collection built around one fruit.
Coach went all in with cherry print across multiple bag styles — the Swinger Bag with glittery cherry accents and the Swinger 20 on polished pebble leather. The Swing Zip Bag in buttery glovetanned leather is based on their 1987 original design, but reimagined with cherries for 2025. This is Coach's accessible luxury tier making the same bet as Louis Vuitton.
Stella McCartney built cherry prints into her Spring-Summer 2025 collection — sandals, bikinis, and a quilted jacket — all printed with juicy cherries. Sustainable materials, playful aesthetic. Even Gucci and Jacquemus have their own cherry takes this season.
When you see Louis Vuitton, Valentino, Coach, Stella McCartney, Gucci, and Jacquemus all landing on the same motif in the same season, it’s not a coincidence. That is a confirmed trend forecasting signal across the entire fashion market. And the data backs it up.
This is exactly what I do as a designer — I watch what is happening across luxury, mid-tier, and small businesses, validate it with data, and translate it into stationery design trends so that we can hop on the train before it leaves the station. Whether you're inside The Hub or working with me through the Unlimited Design Membership, my goal is to help you make design decisions with confidence instead of guesswork.
The Research Behind It
Once I see something this popular in retail, I go to the data. And the data on cherries tells the same story. Pinterest officially named "Cherry Coded" one of their top predictions for 2025 — and the search numbers are pretty impressive:
"Cherry vibe" searches: up 325%
"Dark cherry red" searches: up 235%
"Cherry bedroom" searches: up 100%
This is not just fashion. Homes & Gardens is calling cherry coded the unexpected color of 2025. Ideal Home covered Pinterest's cherry red prediction as a dominant color trend. Paris Select Book called cherries the fruity pattern that will dethrone leopard in spring 2026. Grazia declared it officially Cherry Girl Summer. The publications all agree.
And it has already crossed into home decor. Zara Home's collaboration with Colin King features cherry-red nesting tables. The Handbook covered the cherry print interiors trend as seriously cute. Cherry is moving from closets to living rooms to desks — which means stationery design trends are next.
And here is the stationery proof: Papier is not just dipping a toe into cherries — they have launched three separate cherry planner lines for 2026:
The Cherry Wave Hardcover Weekly, the Cherry Wave Daily Planner, the Cherry Wave Softcover Spiral, and the Cherry Wave Mid-Year Planner
Six cherry products across three distinct design lines. Paper Source also launched a 12-Month Cherries Custom Planner. When multiple stationery brands are investing this heavily in one motif, the consumer demand is proven.
The visual language: cherry prints (both realistic and stylized), deep cherry red as a color story, cherry motifs on accessories, vintage-meets-modern cherry illustrations. Pinterest's data says it, the runways confirm it, and the stationery market is already selling it. This is a full seasonal stationery collection ready to happen.
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What I Created: The Cherry on Top Collection
I did what I do best — took the trend data, sat down, and illustrated an entire collection from scratch. Original hand-drawn artwork featuring cherries in multiple styles (vintage, modern, scattered, clustered), cherry blossoms, cherry red color palettes, and playful typography. Then I built them into products:
Planners and journals with cherry-print covers and coordinating interior pages
Sticker sheets with hand-illustrated cherry motifs and cherry-coded accents
Workbooks and notebooks in cherry red palettes
Digital and printable covers in multiple cherry styles
Matching inserts for mix-and-match flexibility
The full collection dropped inside The Hub Membership this month.
My Hub members customize the templates in Canva or Affinity Publisher and list them in their own shops while Pinterest's 325% search increase is still climbing.You can join or learn more by clicking here.
Why This Matters for Your Stationery Brand
Look at the math. Louis Vuitton spent millions on a 70-piece cherry collection with Zendaya as the face. Valentino created an entire Cherryfic sub-brand. Coach redesigned their classic Swinger around cherry prints. Pinterest measured a 325% surge in cherry searches. Papier launched six cherry planners. The buying cycle is not starting — it’s already running.
When someone has already fallen in love with the cherry aesthetic — whether that's through fashion, home decor, or Pinterest inspiration — they're naturally looking for products that fit that style. A cherry-themed planner feels like the perfect finishing touch. By incorporating trends your audience is already excited about, you make it easier for shoppers to say, "That's exactly what I've been looking for."
What makes cherries especially exciting for stationery brand owners is their versatility. The motif transitions beautifully throughout the year: delicate cherry blossoms in spring, bright ripe cherries in summer, and rich cherry reds that work in every season. Rather than being a short-lived moment, it's a design direction you can revisit and refresh throughout the year, giving your products lasting appeal.
Two Ways to Never Miss a Trend Again
Tracking trend data across industries and platforms can be a little complicated. And then you add illustrating and designing an entire collection on top of that? It’s a lot. But here is how I help stationery brand owners solve this:
The Hub Membership – I do the trend research, the illustration, and the product design every single month. You get the finished collection dropped into your account, ready to customize and sell. Last month was Ciao Bella/Sicilian Summer. This month it is Cherry on Top. Next month it will be the next trend I am tracking. 600+ templates in the library and growing. Join The Hub here.
Unlimited Monthly Design Membership – Think of it as having me as your in-house designer, trend researcher, and illustrator. I track surface pattern design trends for your specific brand, study your audience, create original illustrations in your aesthetic, and deliver production-ready files every 2-3 days. I do for your brand what Louis Vuitton's design team does for theirs — just focused entirely on stationery. Learn more about working with me.
The brands that show up with the right product at the right time are the ones that get the sale. Louis Vuitton knew. Valentino knew. Papier knew. So will your brand be ready when your customer comes looking for cherry themed stationery?
This is Episode 2 of Spotted. Every month, I break down the next stationery design trends I am watching, show you the brands and data behind it, and walk you through how it becomes a product.
Missed Episode 1?
Read the Sicilian Summer breakdown here. Subscribe on Substack for the behind-the-scenes version, or join The Hub and get the collection itself.
