The Pink Ink® Blog
For brands & creators who design, sell, and obsess over planners and stationery
My Top picks
Best of Digital Planning
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Before You Hire a Stationery Designer
The free checklist every planner brand owner needs before that first call.
5 Steps to Build a Profitable Digital Planning Business
Instagram is a powerful marketing tool to promote digital products.
Here are four steps to successfully market on Instagram:
Step 1: Optimize your Instagram profile by making your name searchable, adding your shop link and Call-to-Action and more.
Step 2: Create branded content / a branded feel to build trust and make you look professional.
Step 3: Create quality content with clear pictures, well-designed graphics, and share in Stories and with videos.
Step 4: Post consistently to grow your customer base and build an engaged community.
How to Promote Your Digital Planner Business using Instagram Marketing
Instagram is a powerful marketing tool to promote digital products.
Here are four steps to successfully market on Instagram:
Step 1: Optimize your Instagram profile by making your name searchable, adding your shop link and Call-to-Action and more.
Step 2: Create branded content / a branded feel to build trust and make you look professional.
Step 3: Create quality content with clear pictures, well-designed graphics, and share in Stories and with videos.
Step 4: Post consistently to grow your customer base and build an engaged community.
How to Turn Your Passion into a Profitable Digital Planner
You can turn your passion into a profitable digital planner.
These four steps can help you create your planner:
Step 1: Brain dump- Write down all the things you’re passionate about. Then decide which of those ideas you could turn into a digital planner. Do research on Etsy, Facebook, and Pinterest.
Step 2: Outline your planner- Decide what kinds of pages, sections, layouts, lists, and stickers your planner should have.
Step 3: Choose a design program- There are many design programs like Keynote, PowerPoint, Affinity Publisher, Google Slides, Adobe InDesign, and others.
Step 4: Sell your planner on Etsy!
4 Tips to Make the Most of Your Digital Planner Kit Investment
Digital Planner Kits are professionally designed editable templates perfect for moms, teachers, and digital designers looking to scale their digital product business and earn passive income.
You can get the most out of this investment with the following tips:
Tip 1- Research and provide specific solutions.
Tip 2- Break down your products.
Tip 3- Brand your collections.
Tip 4- Promote, bundle & upsell.
Digital Planner kits are the best entry point for people to invest. Take this quiz to find out which planner you should sell today!
The Best Digital Planners for Transitioning to a Paperless Life
Transitioning to a paperless, digital life has a lot of benefits including better alignment with your study groups or team members and never forgetting your planner at home because it’s on a device you always carry with you- your iPad.
